CRM systems that follow up so your team doesn't have to.
I'm a GoHighLevel CRM & automation specialist with 4+ years designing pipelines, booking flows, and follow-up sequences for service businesses — from first inquiry to booked appointment, without manual chasing.
Systems, not just setups.
I design and manage GoHighLevel CRM systems for service-based businesses — sales pipelines, appointment booking, and email/SMS follow-up that runs on its own. Over the past four years I've moved from hands-on CRM builds into managing agency-scale delivery: gathering client requirements, coordinating development, testing workflows, and making sure what launches actually works the way the client expects.
Where the work happened.
- Manage multiple concurrent CRM, website, and AI automation projects — turning client requirements into developer tasks, timelines, and priorities.
- Design GoHighLevel workflows, lead pipelines, booking processes, and email/SMS follow-up sequences for client accounts.
- Review implementations, test automation end-to-end, and resolve issues before client delivery.
- Prepare demonstrations, SOPs, requirements documents, and client progress reports.
- Managed GoHighLevel CRM accounts — configuring pipelines, opportunity stages, and contact data for clients.
- Built automated email and SMS follow-up workflows with conditional logic based on booking status.
- Developed landing pages and lead-capture forms, integrating third-party tools via APIs and webhooks.
- Set up calendars and automated reminders to reduce missed bookings and manual scheduling.
Selected automation builds.
Bronze Bar Tan — booking automation & lead nurturing
Set up GoHighLevel CRM and booking automation for a salon and mobile tanning service: organized inquiries into pipelines, connected online booking to CRM follow-ups, and built a nurturing sequence that adjusts based on whether a lead has booked yet. Also helped build and test an AI voice-agent demo for handling customer calls — leading to less manual follow-up and a more consistent response process.
Watch project demoLead Qualification n8n Automation
Built an n8n workflow that captures incoming leads, evaluates and qualifies them using defined criteria, and routes each prospect to the appropriate next step. The automation keeps lead data organized, reduces manual screening, and helps sales teams respond to high-intent opportunities faster.
Watch project demoHealthFirst Clinic — AI voice agent & CRM demo
Built an AI call-agent demo for a medical clinic, structuring its knowledge base around clinic services and FAQs, and mapping the CRM workflow needed to route captured inquiries.
HubSpot lifecycle automation
Coordinated a HubSpot integration defining lifecycle stages — Trial Not Started, Trial Started, Paid User — updated automatically through Stripe webhooks.
Watch project demoCRM automation demonstrations
Built internal GoHighLevel demos for common service-business scenarios — example pipelines, forms, calendars, appointment workflows, and follow-up sequences, plus exploratory AI voice-agent flows — used by DevVerx to walk prospective clients through what an automated customer journey could look like before development starts.
Internal / demo projectWatch project demo
Tools I build with.
CRM & Automation
Integrations & Web
Marketing & Analytics
Productivity & Collaboration
Background & ongoing learning.
Have a CRM that needs to run itself?
I'm currently taking on new GoHighLevel and CRM automation projects — pipelines, booking systems, and follow-up sequences built around how your business actually works.